Association Hôtellerie Québec
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        Association Hôtellerie Québec


        100 – 450, Chemin de Chambly,

        Longueuil (Quebec), J4H 3L7


        Tel. : (579) 721-6215

        or 1 877 769-9776

        Fax : (579) 721-3663

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        Xavier Gret

        President and Chief Executive Officer

        Tel.: (579) 721-6215, ext. 2

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        Véronick Daniel
        Administrative assistant

        Project Manager
        Tel.: (579) 721-6215, ext. 3

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        Nicolas Dufour 
        Director of Communications et media relations

        Tel.: (579) 721-6215, ext. 7

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      • Josée Bourque
        Tel.: (579) 721-6215, ext. 0

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Dernière mise à jour par ComAHQ - 20 May 2014

Over the years, the AHQ has been instrumental in pushing for some of the key advancements that have helped the entire industry move forward.


Introduction of a hospitality management school: The AHQ began studying the issue in 1943, which led to numerous temporary solutions. In 1965, a vocational training taskforce was formed, and entrusted with laying the groundwork for a college level trade, technical and management school and putting together an academic program for the purpose of setting up a hospitality faculty at the École des Métiers commerciaux de Montréal by September 1965.

Eventually, “vocational cooking” programs were added in various schools across Québec. Training centres also saw the light of day, including at Gîte du Mont-Albert and Fort Prével, which hosted tourists in summer, and students the rest of year. In July 1968, the Department of Tourism announced the official creation of the Institut de tourisme et d’hôtellerie du Québec (ITHQ). This new tourism and hospitality management school attracted 800 students in 1969, who enrolled in various high school and college level programs as well as evening classes. The current iteration of the ITHQ was inaugurated in 1975.

National competency standards

In 1992, Tourism Canada, together with the federal Department of Employment and Immigration, set up a program aimed at reforming the tourism industry workforce. A new organization was put in charge of the program, i.e. the Conseil québécois des normes et compétences en tourisme, which was overseen by the Association des hôteliers de la province de Québec, and tasked with developing 20 human resource standards to be applied Canada-wide, training tourism industry employers and workers, and promoting the hospitality management profession, especially among young people.

1995 saw the official creation of the Conseil québécois des ressources humaines en tourisme (CQRHT), entrusted with providing training programs to the industry sector. The AHQ has been involved in the CQRHT ever since.


Since 1950, the AHQ has been actively defending the rights of hotel owners as they pertain to the regulations governing the sale of alcohol in their establishments ((business hours, bar hours, illegal alcohol, etc.).


In early March 1964, the mayor of Toronto announced a friendly joint program between Toronto and Montréal, which primarily included a special tax for hotels. In 1967, the AHQ asked the Conseil du tourisme and the government to abolish the 8% hotel room tax. It was finally repealed in 1978.

A tax on lodging was reintroduced in 1996, for tourist regions that wished to apply for it. Although the AHQ opposed the idea of any new taxes, it deemed that the decision regarding whether or not to apply for the tax should ultimately rest with the regions and its hotels owners.


After trying for five years, the AHQ finally succeeded, in 2001, in having the hotel rates for Québec government employees requiring accommodations when travelling for work amended. It won a rate increase of 10% on average across Québec. The government per diem rates were also reviewed in 2007.


In 1999, the AHQ denounced the abolishment of the tax credit for reporting tips, which was slated to come into effect in late December of that year, and consequently backed the Association des restaurateurs du Québec, which went on to spearhead the fight.


In fall 2002, Tourisme Québec invited 10 tourism industry sectors, including the hotel industry, to formally get involved in a process aimed at improving the quality of tourism services. A quality benchmarking program was born two years later, thanks to the work of the AHQ, in tandem with Tourisme Québec, in drafting quality standards and certification protocols specifically for the hotel industry. By spring of 2005, five AHQ member establishments had completed the program and earned their certification.

The program’s favourable results prompted the Minister of Tourisme, Françoise Gauthier, to launch a province-wide Quality in Tourism initiative on December 12, 2006. The initiative, which was based on a voluntary enrolment process and was in line with Québec’s sustainable tourism policy, and was overseen by the BNQ standards council of Québec, required compliance with internationally recognized standards in order to obtain your certification. The Department of Tourism scrapped the initiative after a few years.

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